Anyone in a creative field will nod with empathy that designing for yourself is a challenge... i.e. "Blank Canvas Phobia". Finally after much tweaking [very technical industry terms] I decided to put it out there into the interwebs and on packaging and see if it had legs. So far, I'm pretty happy with the way it translates.
It was important to me to pay homage to Chicago, since this amazing craft beer community is really who helped me spring board my passions into something tangible.
...and since I know this question will come up, Hail 2 The Ale does not discriminate against non-ale beers. Belgians, Browns and any malty, ale yeast styles are a favorite - but I appreciate and will the taste the heck out of any craft beer you got.
Feedback welcome...
Follow me on Twitter at @hail2theale
