What does it communicate?
When diving deeper into what attracts craft brands to this particular visual aesthetic, we found the following words used to describe their brands: Precision, care, pride, craftsmanship, passion, commitment to quality, balance, consistency
Fleeting or enduring?
This style has quite a bit of range in how it is executed, from very technical and pragmatic to hand-drawn and expressive. With an ability to communicate many things – and provide significant clarity and readability at shelf – we think line craft has some longevity in the category.
Below is a collage of examples we found particularly interesting. Have thoughts, drop us a line!
When diving deeper into what attracts craft brands to this particular visual aesthetic, we found the following words used to describe their brands: Precision, care, pride, craftsmanship, passion, commitment to quality, balance, consistency
Fleeting or enduring?
This style has quite a bit of range in how it is executed, from very technical and pragmatic to hand-drawn and expressive. With an ability to communicate many things – and provide significant clarity and readability at shelf – we think line craft has some longevity in the category.
Below is a collage of examples we found particularly interesting. Have thoughts, drop us a line!