Friday, September 11, 2015

Maßkrugs in Milwaukee


By Guest Contributor Eric Zeigler

As the first day of September clicks off on the calendar, I begin to get very excited for my favorite time of the year — Fall, and Oktoberfest! Let’s put it this way, being almost entirely of German descent and a lover of all things Teutonic, Oktoberfest to me is like St. Patty’s Day is to someone named Patrick O’Malley. I own lederhosen and I love drinking beer in them. After several years of attending various Midwest Oktoberfest destinations (and having celebrated the actual Wiesn in Munich), I humbly consider myself a good judge of the “authenticity” of the fests available.

Chicago has no shortage of street festivals, but when it comes to celebrating Oktoberfest, they make a half-hearted attempt. All in all, most people are drinking from a plastic “stein” and eating bratwursts from the local grocery. Granted, the Germanic populace isn’t as influential as the Irish and Italian communities in the city, but wearing green felt hunter’s hats and drinking Beck’s does not an Oktoberfest make. So, in an effort to expand your horizons and appeal to the European sense of adventure — you need to go to Wisconsin.

With 42% of the state of Wisconsin of Germanic descent, they take Oktoberfest very seriously. And Milwaukee is the city you want to visit, with two festivals standing head and shoulders above the rest.


The first stop should be "Oktoberfest Milwaukee" (9/11-10/3) at Old Heidelberg Park in Glendale, Wisconsin. This suburb of Milwaukee hosts the oldest and most authentic Oktoberfest outside of Munich itself. Wearing the traditional lederhosen and dirdls at this festival is like someone putting on jeans and a T-shirt to go to a regular bar. Everything from the Oktoberfest beer (Spaten, Hofbrau, Paulaner and Franziskaner) to the food (Spanferkl, Rollbraten and Bienenstich (Bee Sting Cake)), to the polka music and traditional Schuhplatter folk dancing puts a smile on your face and a general feeling of Gemütlichkeit (geniality and friendliness). Meanwhile, you can try your hand at various smaller carnival-like games or enjoy a large Bavarian pretzel or bag of hot, roasted candied nuts. It is truly an epic experience.

You may also want to try downtown Milwaukee’s "MKE Oktoberfest" celebration (10/1-4). Situated in the beautiful Pere Marquette Park across from the Hofbrau-franchised Old German Beer Hall (one of the sponsors), this equally exuberant festival is initiated by none other than the Mayor of Milwaukee, tapping the first wooden keg to get things rolling. This harkens back to the same tradition in Germany of the Mayor of Munich tapping the first keg. At any festival in Wisconsin patrons are even encouraged to bring their own Maßkrug steins to be filled with the glorious beers produced by Hofbrau. Later, if one is so emboldened, you can try your hand at Maßkrugstemmen (beer stein holding). See how long you can hold a 1-liter glass stein full of beer (about 6 pounds) straight in front of you. Think you can beat the world record of 19 minutes? You’ll be lucky to get to one. At any point, you can retreat from the tent’s festivities by walking around the gorgeous park scenery right on the river.




I may be slightly biased, but will hazard to guess if you take my advice and venture to Milwaukee for Oktoberfest and try one of these Fests, you will not be disappointed. They truly are an experience straight out of Munich.

Thursday, September 10, 2015

Guide to Glassware Series: The Stein

In continuation with our "Guide to Glassware" guest blog series with Lakeshore Beverage, we focus this month on the icon stein. Click on the link to read the full article, which highlight's the steins 5 century history, as well as the sensorial benefits of its various designs.







































The full beer glass guide infographic:


Wednesday, September 9, 2015

Design Deconstruction: Deschutes Brewery's Rebranding


Over the past few months Deschutes Brewery has been subtly hinting at new label graphics on social media. They're finally excited to announce that NEW packaging is hitting the shelves as we speak! All of the brewery’s bottles, cartons, and tap handles will be sporting the new, updated look which was designed to better reflect the quality of the beer inside, as well as increase shelf presence and display impact. The presence of the Deschutes Brewery branding is also more prominent to help pull together a family of brands that has evolved over the past 27 years.


The design change was spurred in part to help improve brand awareness and better stand out in an increasingly crowded category. Each brand has its own unique color palette and custom typeface, with the Deschutes logo (and neck label on bottles) in black for the mainline and seasonal brands, and red for the Bond Street Series. The classic illustrations associated with each brand have been retained and refined in the new design to further highlight each beer’s individuality.

“As the craft beer segment continues to grow, and we continue to expand, it’s critical that we stand out on the shelf and reinforce our brand. We’ve incorporated many key elements in the new design that should help us achieve this goal. We are excited to hear what our fans think about the new look!” - Jeff Billingsley, Director of Marketing

The round holding shape and reversed type creates more impact from a distance and is easily adaptable for multiple applications. The mountain illustration was updated to emphasize the hand drawn qualities.

Watercolor-style illustrations were maintained with some warmth added to the color palette and break out of the oval shape to cover more label area. Beer names are easier to read on a straight baseline and have beer specific personality. Consistent placement of the Deschutes branding creates visual blocking and product awareness at shelf level.






In an effort to increase brand awareness around the country, Deschutes created an "outdoor pub of epic proportions." Their custom 400 sq.ft. portable "Street Pub" is on a 7 city tour over 7 months, with 100% of proceeds from pint sales go directly to each city's Boys and Girls Club. 




In addition to the new logo and graphics, they have also launched a beautiful new website, so get on over there and check it out!


Friday, August 14, 2015

Sierra Nevada Launches Oktoberfest Video Game

Sierra Nevada Brewing released a secret throwback game on their website to promote the release of their new Oktoberfest beer, which is a collaboration with German brewery Brauhaus Riegele from Augsburg. Much like the father-son leadership of Ken and Brian Grossman at Sierra Nevada, Riegele is also owned by father-son team Dr. Sebastian and Sebastian (Jr.) Priller-Riegele.

The game’s goal: help Kenny the Braumeister collect water, hops, barley and yeast so he can brew enough Oktoberfest beer to go around.

There are two ways to unlock the game:

1) Click around the top navigation area until Kenny appears – then click on Kenny and get to brewing.


2) In the website footer, find the yellow ribbon that says “Locate Beers.” Type in"Prost" and hit enter.Using the keyboard arrows, help Kenny collect all of the ingredients to make his beer. In the spirit of friendly competition, players can share their final score on Facebook and Twitter.

The collaborative seasonal release is available in 6-packs and 16oz draft Nationwide.

About Sierra Nevada Brewing Co. 
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only the finest quality ingredients. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse as well as advances in sustainability. It is famous for its extensive line of beers including Pale Ale, Torpedo®, Hop Hunter® IPA, Nooner® Pilsner, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com. 

About Brauhaus Riegele 
Founded in 1386, Brauhaus Riegele is acknowledged as one of Germanys leading breweries in respect to quality and beer culture. It is located in Augsburg in the heart of Bavaria, where roughly 30 different kinds of craft beers are brewed, among them “Commerzienrat Riegele Privat,” Germany’s beer of the decade. Learn more at www.riegele.de 

Wednesday, August 12, 2015

Like Minds Establishes Production Brewery In Chicago


Justin Aprahamian, a James Beard award winning chef and owner of Sanford Restaurant in Milwaukee, WI, and long-time industry consultant John Lavelle have announced their plans to open Like Minds Brewing in the West Town neighborhood of Chicago. The brewery, a former Goose Island storage facility is located at 1800 W Walnut St. just northwest of the Lake and Ashland Metra stop.

John and Justin's shared interests extending beyond beer into art, music and writing incorporate many of their favorite artists into the Like Minds brand – including Grammy Award winning graphic artist Rob Jones, as well as Jason Edmonton and Kevin Tong. 

Label artwork by Jason Edmonton (left) and Kevin Tong (right). PHOTOS: Like Minds


Justin’s culinary background gives him a unique and fantastic way of imparting flavors into beers that are outside the realm of traditional brewing norms. 
A large part of the philosophy of the brewery will be taking a very thoughtful and seasonal approach to its beer making. They will be using ingredients at their height of freshness and making beers you’d want to be drinking at that time of year. The late summer launch will include a Cucumber Kolsch to be featured along with staple recipes for Dialekt (Kolsch style), Nighthawks (Oatmeal Stout with Intelligentsia Coffee) and Horehound (7.2% IPA). 

For Chicago production, Like Minds has enlisted veteran brewer Matt Brower, 
formerly of Dogfish Head, as Head Brewer. Matt’s technical command of brewing accompanied by Justin’s recipe development allows them to step outside the box of traditional brewing while maintaining well made, quality beers. Also from Dogfish Head, they are excited to have Zach Houlahan joining the Like Minds crew as VP of sales and coordination of distribution. 

The Brewhouse buildout at 1800 W Walnut St. PHOTOS: Like Minds


Like Minds has partnered with Chicago Beverage Systems in the metro area for distribution. More information on beer availability and launch events will be available in the coming weeks. For now, make sure to follow their progress on Facebook and Twitter.

Tuesday, August 11, 2015

Almanac Invades the Windy City


We've long been fans of Northern California's Almanac Beer Co. – both their unique farm-to-barrel sour program and elevated packaging design stand out as some of the market's best in class. We had the opportunity to do a brief interview in 2013 with CEO and Designer, Damian Fagan. Earlier that year they began distributing to Southern California. They quickly realized that their sour portfolio was not only in high demand, but also the heart and soul of their operation. After two years focused on developing and growing their barrel program (now over 800 barrels deep) they announced distribution into Colorado, New York City and Chicagoland. Through Wirtz Beverage distribution Chicago will have access to Almanac's full portfolio of beers, including the Fresh Beer, Fresh Beer Limited Series and Farm to Barrel (Farmer's Reserve) Series.





Below is a list of the official launch events for the week of August 17-22nd. Chicago will have opportunities to meet the folks behind Almanac and sample a range of beers in collaboration with some of the city's best craft beer venues. We hope to see you there!

Monday 17th: 4 Course Beer Dinner 

The Kitchen, 316 N. Clark St, 7pm
Reservations Required, call: 312-836-1300
$35 for food and $15 for the beer pairings
Almanac beers featured: Saison Dolores, Golden Gate Gose, IPA, Emperor Norton, Farmers Reserve Pluot

Tuesday 18th: Meet the Brewer Event
Hopleaf, 5148 N. Clark St, 6pm
Almanac beers featured: Saison Dolores, Golden Gate Gose, Emperor Norton, Farmers Reserve Pluot, Farmers Reserve Strawberry, Farmers Reserve Blackberry, Dogpatch Sour

Wednesday 19th: Almanac & Moody Tongue Collaborative Pairing
Dusek’s, 1227 W. 18th St, 6pm
For $20 get 3 small plates and 6 beer pairings (one beer from each brewery with each plate)
Almanac beers featured: Golden Gate Gose, Emperor Norton, Farmers Reserve Blackberry
No reservations required

Thursday 20th: Meet the Almanac Team
Bangers and Lace, 1670 W. Division St, 6pm
All nine available Almanac beers featured: Saison Dolores, Golden Gate Gose, IPA, Emperor Norton, Farmers Reserve Pluot, Farmers Reserve Strawberry, Farmers Reserve Blackberry, Farmers Reserve Citrus, and Dogpatch Sour.

Saturday 22nd: Beer Brunch

Longman & Eagle, 2657 N Kedzie Ave, 11am
Almanac beers featured: Saison Delores, Golden Gate Gose, Farmers Pluot
No reservations required





Friday, June 5, 2015

Aboard the WI Beer and Cheese Cruise with BrewFest Partners

By guest contributor MC Johnsen

On Saturday, May 30 I attended BrewFest Partners Wisconsin Beer and Cheese cruise aboard Navy Pier’s Mystic Blue cruise boat. As this unique floating fest left from the pier’s end to sail up and down Lake Michigan for a couple of hours, fest-goers were treated to DJ-provided tunes and a view (albeit cloud-covered) of the Chicago skyline.
   

A handful of Wisconsin breweries, plus two cider-makers were on board pouring their best selections. Clocktower Creamery was also in from Madison, WI to provide three special cheese offerings: Chèvre, a semi-sweet soft and fluffy spreadable cheese, Quark, a salty and slightly sour cheese spread and Squeaks, a salty and delicious rubbery orange-yellow nugget that squeaked when you chewed it.

I’ve paired my top beverage choices from Saturday’s shindig with Clockshadow’s delicious cheeses, as follows:

Squeaks + Really Cool Waterslides American IPA by 3 Sheeps (6% ABV)
3 Sheeps’ flagship beer is a lightly bitter American IPA balanced with quenching floral and mango hop notes. This sweet-and-bitter beverage went perfectly with the chewy, salty curds and both made me thirst for more.

Chèvre + O-Gii Imperial Wit by MKE Brewing Company (9% ABV)
This imperial wit with green tea added had complex notes of coriander, citrus, and tea leaves, all balanced on a creamy backbone that masked the booziness of this beer. In combination with the slightly sweet, tangy and fluffy French-style goat cheese, O-Gii’s sweet citrus notes were made even more prominent and enjoyable. 

Quark + Kinglet Bitter English Cider by AeppelTreow Winery (6% ABV)
Made with bitter, heirloom English and French apples this funky and fruity cider was barely sweet up front and had a dry finish. The quark’s light and tangy, slightly sweet taste complimented the beverage perfectly–both were equally funky and earthy, tangy and sweet. 


Brewfest Partners’ next Chicago event will be the Chicago Small Craft Cruise, also aboard the Mystic Blue on Sunday, July 26th, showcasing 12 “of the most unique and crafty” small breweries of the craft beer scene in Chicago. Tickets ($49) are on sale now, right here. 


MC Johnsen is a professional graphic designer and illustrator based in Chicago, IL. She is also the artist and author behind beer blog Worth a Thousand Beers. In her spare time MC enjoys homebrewing, taking on DIY projects, CrossFit, and binge-watching TV shows on Netflix. Her favorite coffee beverage is an Americano, and she shares a home with her husband Matt and their dog Dallas in Lombard, IL. You can find her on Twitter @worth1000beers.